Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: A waterless hand cleaner
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One problem. Women may like the convenience, and the smoothness, but some people aren't too thrilled with the smell. And it still can make a minor mess around the bathroom sink, although not as bad as the alternative...NEXT


(For my portfolio, see About Me>Samples.)

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