Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Conceptual development —
Case: Miscellaneous


The other pages in this section are about concepts and how they evolve. Here are a few extras that, for better or worse, simply went extinct.



Triscuits

Just a thought. I knew a 1-year old who loved these, but am not sure they're a good idea for kids so young. For children a little older, food value is a good hook. I wrote a TV script where the kids are looking for the hole in its "hole wheat."

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