freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Conceptual development

Wine positioning

The other pages in this section are about concepts and how they evolve. Here are a few extras that, for better or worse, simply went extinct.


Kedem Royal wines (gifting season)

At the time, Chivas was the pro forma business gift. With "Royal" in the product's name, this was a natural.

The client ran another ad of mine, "Some people have a gift for giving" (predating the Macy's campaign), but I much prefered this one.

The gift more regal than Chivas Never give the same wine twice

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2018 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
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