Copywriter Randall Rensch: Site Map

Home The executive summary on my marketing communications copywriting services
About Me

Creative Services A dozen ways a senior copywriter can help
High-tech, Lo-tech, No-tech The value of cross-fertilization
My Resume

Overview
Core experience

High-tech and other industrial • Franchise restaurants • Retail • Consumer and professional electronics • Computer hardware, software and services • Financial • Residential and commercial floor coverings • Carpet fibers • Food • Automobiles, aircraft, other vehicles and related products • Real estate • Photography • Transportation • Communications and media promotion • Chemicals and other manufacturing • New products • Corporate • Government-purchased products and services • Style & Fashion • Direct-marketing • Direct-mail • Packaged goods and other branded products • Sports, Recreation & Activewear • Healthcare services & technology • Ethnic and foreign markets.

Any marketing medium

Including radio, TV new media, print ads, consumer brochures, capability and other business brochures, direct mail, sales promotion, product profiles, sales letters, editorial and marketing and creative platforms.

Copywriting Samples Search using keywords. Some samples will require a password, which you can request here

(Reminder: copyright and other Notes apply to these.)

Or tour using a Sorted Menu

Here's some of what's on it:

Financial: Banks | Mutual funds | Brokerage | Information Technology
Technical: Security/Life Safety | Chip production | Systems consulting | Optical storage
Retail and Consumer: Carpet | Franchise restaurants | Nightlife | Dog food
Business-to-Business: Bank | Systems consulting | Air freight | Security/Life Safety
Travel: Hotel | Vacationland | Air freight (if you're a horse)
High-end and executive: Luxury Hotel | Corporate Jet
Direct Mail: Mutual funds | Corporate Jet | Nightlife
Radio Advertising: Featuring three commercials as a local radio copywriter, plus...

Radio Copy: A script for a financial service
Radio Copy: A script for a franchise restaurant children's sales promotion

(That's just a cross-section, of course. Contact me for specific fields.)

Samples of Web work (URLs) Password needed for some. To protect the innocent.

Branded legwear (B2B)

Financial services

Online store (fashion)

Online store (audio products)

Ski club

Online sales (long copy)

IT consulting

Online store (automotives)

My own site (ancient page)
. . .

Interactive Copywriting. A few irreverent observations.

Here are few more samples scattered around the site...

Mutual funds headlines can be fun
Direct mail for a corporate jet
High technology copywriting with flair
A trade presentation for activewear
How one copywriter sees the world
Headline of the Week (or so)
Also see some of the stuff under "About Advertising" and "Samples-search"

Frequently Asked Questions About me, that is

Webmastering For users of SiteSell.com's Site Build It!

About Advertising

Common Sense Uncommonly Presented A mindset for putting yourself in your prospect's shoes
FAQs about Advertising and Copywriting Mostly from students and wannabe copywriters... but others' Qs are invited
Headline of the Week Or whenever I remember to change it
Conceptual Development How ads are born (a bit of what's under my Creative Director's hat)
Writers and Websites Information architecture... An Internet copywriter brings more than words to a web development project
Search Engine Optimization Smart copywriting can help you make your site look better to everyone
Brochure Checklist How well does your brochure communicate?
SEO Copywriting Checklist Just about everything you need to know, you can do yourself, for natural, organic Search Engine Optimization

Interactive copywriting Irreverent thoughts on the subject

E-commerce web solutions for small business Before you choose a designer, a programmer, even a copywriter ... have a plan

About You

Conference Rooms Clients only
Interesting Advertising Stuff Links to information about advertising, and products useful to those of us in it
Marketing Communications Resources Links to a few other sites
(the list is so short and out of date, it's really more a writing sample)
Site Build-It! A low-cost website development, hosting and marketing solution for retailers and small service providers
Make Your Content Pre-sell! Become your own Web copywriter. Almost as good as hiring me.

Contact me

How can I help you? The link to e-mail
Request Password For my portfolio sections