Based on an actual assignment

Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

You make oscilloscopes, including this low-end model. It's affordable for people who don't use an oscilloscope very often, who need one to measure very short events from time to time, say once a week.

Click for Headline

You'll love this scope for 40 milliseconds every Tuesday.

Strong headlines are critical. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

Your client makes corporate helicopters with a jet-turbine engine. Airports are crowded. The roads to them are crowded. The trip to the airport often takes longer than the trip itself. Hmmm, that's a good thought for a headline right there. But how about another one?

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Headline of the Week

Last week's problem:

You'll love this scope for 40 milliseconds every Tuesday.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.