Your client makes corporate helicopters with a jet-turbine engine. Airports
are crowded. The roads to them are crowded. The trip to the airport
often takes longer than the trip itself. Hmmm, that's a good thought for a headline
right there. But how about another one?
Executives need a jet that doesn't need an airport.
Strong headlines are critical. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
For next time:
This is a new kind of boat. Actually, the concept is almost a century old, but
it's being reintroduced. It looks kind of like catamaran. That's confusing,
though, because it isn't a catamaran. And prospective buyers aren't into boat technology
for its own sake. They just want a faster, smoother, dryer ride to the
fishing grounds in rough ocean waters. Need a short, benefit-oriented headline.
