Based on an actual assignment

Advertising Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

This hotel in a European capital city was originally built to be the palace of the king. As a result, the city grew around it. As a hotel, it is still the choice of aristocrats, diplomats, heads of state, powerbrokers, business executives and others wanting elegance, service, convenience and attention. What can the headline claim?

Hover for Headline

The center of Paris is here because we are.

Strong headlines are critical in Advertising. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

The client is known for their ecological sensitivity. This is a catalog of products made from sustainable sources. A portion of profits will be donated to an organization that saves rainforests. The cover headline should be a statement of principle, tying all these points together.

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The ad headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Advertising Headline of the Week

Last week's problem:

The center of Paris is here because we are.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.