Kentucky's eastern counties want to promote tourism. The region is known primarily for two things:
coal mining, and folk music. But it is
also fabulously beautiful, especially in spring when the wildflowers bloom.
Invite people to visit, for everything there is to experience.
Strong headlines are critical. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
For next time:
The client is one of the most elegant hotels in Paris. Housed in an Eighteenth Century palace,
it doesn't need to brag about being classy. It just is, always has been, and prospective guests assume their experience will be appropriately low-key. We need a quarter-page ad, consisting of a headline and photo of interior.