Based on an actual assignment

Advertising Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

The product is an underwater camera. Unlike cheaper cameras, it really goes diving under a wide variety of conditions. It's the core of a serious semi-pro system, but it's simple and easy to use. Great for shots of fleeting wildlife.

Hover for Headline

Marine life won't sit still for a less versatile camera.

Strong headlines are critical in Advertising. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

Your client's product has laser technology at its core. It's a precision instrument, with great engineering quality.

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The ad headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Advertising Headline of the Week

Last week's problem:

Marine life won't sit still for a less versatile camera.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.