Based on an actual assignment

Advertising Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

The client is one of the most elegant hotels in Paris. Housed in an Eighteenth Century palace, it doesn't need to brag about being classy. It just is, always has been, and prospective guests assume their experience will be appropriately low-key. We need a quarter-page ad, consisting of a headline and photo of interior.

Hover for Headline

Here, elegance need not be stated. It is understood.

Strong headlines are critical in Advertising. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

The client is a computer manufacturer, but they're selling more than computers. They're selling systems, integrated into other systems and the customer's business. Need a simple, confident positioning statement.

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The ad headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Advertising Headline of the Week

Last week's problem:

Here, elegance need not be stated. It is understood.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.