Based on an actual assignment

Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

You're selling computer systems. But this first-person caption needs to be benefit oriented.

Don't help me compute. Help me compete.

Strong headlines are critical. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

The client is a local bread store. The bread is always fresh, ready first thing in the morning. Visual is a light on in the window, on a dark, lonely street.

I'll post a solution next week!

Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Based on an actual assignment

Headline of the Week

Last week's problem:

Don't help me compute. Help me compete.

For next time:

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.