You're a major New York City newspaper with a special advertising section
about the New York Marathon. A brochure aimed at potential advertisers will be
received by all kinds of companies, many located outside the area.
The brochure's banner headline should position the Marathon as one of the
city's biggest, most popular events (which it is), something that's uniquely New York,
but of major interest to out-of-towners.
Strong headlines are critical. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
For next time:
Your client makes a theatrical lighting control board that blows the competition away.
There's a dynamite demo visual.
I'll post a solution next week, or as soon after as possible!