This hotel in a European capital city was originally built to be the palace
of the king. As a result, the city grew around it. As a hotel, it is still
the choice of aristocrats, diplomats, heads of state, powerbrokers, business executives
and others wanting elegance, service, convenience and attention. What can the headline claim?
Strong headlines are critical in Advertising. But successful marketing communication takes more
than a headline or turn of phrase. My broad perspective and capabilities will help us find
fresh, efficient solutions. Contact me now.
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The client is known for their ecological sensitivity. This is a catalog
of products made from sustainable sources. A portion of profits will be donated
to an organization that saves rainforests. The cover headline should be a
statement of principle, tying all these points together.