freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Based on an actual assignment

Advertising Headline of the Week

(This copywriting quiz is a demonstration, not a request.)

Last week's problem:

Your client makes corporate helicopters with a jet-turbine engine. Airports are crowded. The roads to them are crowded. The trip to the airport often takes longer than the trip itself. Hmmm, that's a good thought for a headline right there. But how about another one?

Hover for Headline

Executives need a jet that doesn't need an airport.

Strong headlines are critical in Advertising. But successful marketing communication takes more than a headline or turn of phrase. My broad perspective and capabilities will help us find fresh, efficient solutions. Contact me now.

For next time:

This is a new kind of boat. Actually, the concept is almost a century old, but it's being reintroduced. It looks kind of like catamaran. That's confusing, though, because it isn't a catamaran. And prospective buyers aren't into boat technology for its own sake. They just want a faster, smoother, dryer ride to the fishing grounds in rough ocean waters. Need a short, benefit-oriented headline.

I'll post a solution next week!


Highly overstated legal statement, disclaimer and general tush-covering: For clients' protection, none of this is recent, and there is no current need. Please do NOT send me your own headlines! This was just one of many possible solutions. Any unsolicited submission will become my property without acknowledgement, consideration, obligation or so much as a thank-you. The work shown here is my own, and any similarity to other work, past or present, is purely coincidental. Project may have been academic or speculative. Situation may be simplified or enlarged for illustrative purposes, and/or headline modified to remove marketer's name. Nothing here implies an endorsement of my services by the marketer, agency, or anyone else. The ad headlines shown here are chosen partly for entertainment value, and are not necessarily my first-choice recommendation to client. By the way, the capital of North Dakota is Bismarck.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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