Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —
One of the hundreds of retail and co-op ads I've written.


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carpet co-op ad

Marketer: AlliedSignal Fibers
Media: Co-op carpet dealer ads


Co-op ads were among the many things I did while working fulltime on this and other floorcovering accounts. Here are some of the headlines I wrote for the annual co-op program manual. (I also wrote some of the manual's guides and instructions.) Also see co-op radio commercials.

Other Headlines:

We've marked down carpet that you won't mark up.

Carpet that resists at prices you can't

You're yards away from a great carpet sale.

See the neighborhood's most beautiful yards.

We've done some cutting around the yard.

Who says wall-to-wall carpet can't be trimmed? 00% off!

Want savings? We'll go to the wall for you.

Give your home a well protected yard.


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