freelance copywriter in New York City

Randall Rensch Contact

FREELANCE COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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      Senior copywriter and more
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Copywriter portfolio

New Product (market expansion)

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The difference between you and a professional mechanic is, he knows how to wash his hands.
Advertiser: GoJo waterless hand cleaner
Media: Magazine Ad

Back when I was on-staff, I suggested the agency pitch this product. This ad emerged from that suggestion. My boss supported my tip, but apparently management decided not to pursue. I've recycled some of my thoughts in the "conceptual development" tutorial section of my site.

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2018 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
   2021