Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —
KPL.NET (Körber PaperLink GmbH )

Körber PaperLink is a international group of companies that make machinery for converting (creating) and packaging paper and tissue products -- reams of paper, paper towels, passports, etc.

In a comprehensive redesign and improvement of their site, KPL and their U.S. provider (TechKnowSys) asked me to handle much of the English language content. The job involved writing, rewriting and editing translations, also advising as to usability and other matters, and "Americanization." Please note, I did not write everything at and its related sites, and the parent company has since sold off some its subsidiaries. The divested companies' sites are now more representative of my work, so I have linked to one of them. If you have any question, please contact me.

Click below, and the site will appear in another window.

online store

Other online experience:
Online store (fashion hosiery)
Online store (premium socks & tights)
E-books (long-copy online sales letters)
Writers Retreat (long-copy online sales letter)
Medical (pharmaceuticals)
IT consulting
Tech/Software Support
Industrial machinery
Waterjet machining (industrial)
New consumer product (household accessory)
Custom paint manufacturer (industrial)
Online store (automotives)
Restaurant and wine bar
Real estate broker
Law firm (real estate)
Ski club
Branded legwear (B2B)
Brochure site (gift retailer)
My own site (part of my 9 years' SEO experience)

Other websites

Website video
Banner advertising