freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriting portfolio

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Results for: "white papers"
Samples found: 16

Click below, for the full story.

I've been writing and planning websites almost since there was the Worldwide Web. From sales pages to brochureware to wikis. And I keep up-to-date. When it comes to UX Design, my broad, deep, customer-oriented experience encompasses everything the job description entails. For more thoughts on the relationship between thoughtful copywriting and UI/UX Design, please see Can a marketing copywriter ever be a User Experience Designer? Spoiler alert – the answer to that question is "yes."

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

I've been an editor of various types. Basically, there's the Copy Editor (who revises or even rewrites the copy to make it succinct, organized and well-stated) and the Developmental Editor (who considers a manuscript from every angle, returning it to the author with recommendations for improving it and/or areas of exploration). To learn more about editing, click to see What kind of Editor do you need?. Or write me or call 718-577-0005 during New York business hours.

5-page educational Direct Response ad with worksheet for T. Rowe Price.

Can I write your white paper or free report? Bringing clarity to often complex technical and marketing subjects is one of my specialties. My degree is in journalism. And I've written editorial content, case histories, advertorials, product profiles, user guides, brief manuals, and how-to ads. Let's talk about your white paper plans. Click for a list of clients in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

An article about paper-sheeting machinery that incorporates MES software. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

A white paper about fitness club equipment machinery and, using software, the most cost-effective way to track and maintain it. For more examples of white papers and other technical and analytical writing, write me or call 718-577-0005 during New York business hours.

An article about passport-manufacturing machinery. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

I deciphered, rewrote and edited more than a hundred Customer Service letters for one of the world's largest banks, making each document clear, concise, friendly and consistent in style. Subjects ranged from notices about overdrafts and illegal behavior to online banking instructions.

Article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.


Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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