FREELANCE UX COPYWRITER
B-TO-B WITH DM THINKING
X CLOSE SHARING
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New Product (market expansion)
Advertiser: GoJo waterless hand cleaner
Media: Magazine Ad
Back when I was on-staff, I suggested the agency pitch this product. This ad emerged from that suggestion. My boss supported my tip, but apparently management decided not to pursue. I've recycled some of my thoughts in the "conceptual development" tutorial section of my site.