A person in your position shouldn't have to fly
cross-country in this position.
TAG:More marginfor everything
Advertiser: Atlantic Aviation (speculative campaign extension)
Media: Ad
These ads grew naturally out of the mailer copy I wrote, but the
studio had only the direct mail part of the account. I developed
the ads on my own. The mailers brought a 40% response from Chief Pilots and CEOs.
Standard thrust reversers will shorten your landing, increase safety margins and increase brake life. And save you the $100,000 it costs to add them to other jets.
Everywhere you look, you'll see the essential design details that others consider options.
Talk to your pilot, then talk to us. You'll both judge Westwind 1 to be the best value.
For a detailed brochure call (etc.)
[And my tag line:]
Our jet stops well over $100,000 better. Because that's how much
our competitors would charge to add thrust reversers and anti-skid brakes to
their mid-priced jets.
These stoppers are standard with Westwind 1. And they're just for starters.
Westwind 1 is loaded with standard features that give extra capability
and comfort to passengers . . . and a special kind of comfort to the pilot.
For instance, you can fly coast-to-coast and still have fuel left. Or fly
into icing conditions if you must.
Our brawny Garrett engines are located well behind the spacious cabin, leaving any noise
behind you, too. And with the wings also set rearward, passengers can enjoy what's in front and below.
You get up to twice the baggage space, extra headroom, wider tires, and much more, standard.
It's clear why passengers, pilots and corporate treasurers all appreciate what Westwind 1 can do.
Have your pilot and your treasurer both talk to us. We'll show them how our intelligent engineering preserves a healthy
margin in your budget.
For a detailed brochure call (etc.)
[And my tag line:]
To get good headroom in a business jet, you usually have to pay a price that leaves no headroom inthe budget. Only one mid-priced jet is designed to give you the space that ordinarily costs much more.
That spacious exception is Westwind 1 . . . with 41% more cabin volume than any of our three competitors.
Even tall travelers are comfortable in Westwind 1, whether sitting straight up and straight ahead, or swiveled, reclined or tracked in any direction.
What's more, your seats can make all those moves without making you pay extra.
You'll also get many other extras, all standard. First-Class things, like thrust reversers for shorter landings. Extra fuel capacity for more safety and flexibility. An airline-style lavatory. More than twice the dedicated baggage capacity. Anti-ski brakes, and much more.
Talk to Westwind owners, then talk to us, and you'll see what a person in your position likes to see.
For a detailed brochure call (etc.)
[And my tag line:]
