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Copywriting portfolio

Radio Commercial

Advertiser: International House of Pancakes

RADIO :60

SFX: (Crowd)
ANNCR:: This week at International House of Pancakes, get a free magic Card Tricky that you can do yourself. But you have to promise not to reveal the secret!!

GROUP:
(IN UNISON)
I promise NOT to reveal the secret behind any IHOP card trick.

ANNCR: They're called IHOP Card TRICKIES!

GROUP:
(NOT IN UNISON)
IHOP Card Trickies . . . from IHOP.

 ANNCR: 'Cause if you tell the secret behind your magic, strange things could happen to you..

VOICE #1
VOICE #2
VOICE #3
VOICE #4
Like you could forget your name...
... Or put your pants on backwards...
      ... Or get your name backwards ...
            ... Or forget your pants (giggle)!

ANNCR: Visit the International House of Pancakes for your free Card Tricky. A new one each week. Six in all. Bring the family for dinner. But you have to promise not to reveal the secrets!

OLD MAN: Son, I'll give you a million dollars if you'll tell me how you did that.

BOY: No, sir, I can't tell you.

OLD MAN:   Oh, alright... I like a young man who sticks to his principles...

BOY: So I get the million dollars?!!!

OLD MAN:
No, I just like you is all.

ANNCR: Exclusive IHOP Magic Card Trickys. Only at participating IHOPs, this week. Get yours now!

VOICE:: (SHOUTING, OFF MIKE) The secret to this card trick is --
(SFX: CRASH!)

ANNCR: But don't tell how to do it!

JINGLE:   At your International House of Pancakes, IHOP!

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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