Copywriting, concepts and more. Also broad experience, fresh thinking and results. This way to a menu of samples.
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NOTE: This index is not complete and is not updated regularly.
For my current copywriter portfolio, please visit my
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Description   Industry     Medium Market Specialty Style
Tour Kentucky's coal country, of all places Tourism Ad: Long copy Consumer Direct Response, General Informal, 1st person
One of the
world's finest hotels
Travel / Hospitality Ad: Small space Consumer & Business Upscale Elegantly simple
An Information Technology consulting firm Information Technology, Financial Brochure (capabilities) B-to-B Sales promotion Very Formal
Site of Web-oriented IT consulting firm Information Technology, Web consulting Web site B-to-B Internet Business
An executive jet not embarrassed to sell Aircraft Direct Mail and Ads B-to-B Sales Promotion / Advertising Informal business
The international air carrier that invented air cargo Industrial / Cargo Directory of Services B-to-B Sales promotion Business
An online store for women's hosiery Fashion hosiery Web site Consumer Internet, Retail Friendly
One from an award- winning campaign Franchise restaurant Ad: newspaper Consumer Retail Plain and simple
Who isn't thrilled by financial services? Financial services Ads, Mailers, Stuffers B-to-B and Consumer Direct Response / General Various
Heads for a leading branded fiber Floorcoverings Ads: co-op Consumer Retail Casual
Teaser site introducing a new online store Auto parts Web site Consumer Internet, Retail, Retail Informal
Warranty protection for homeowners Insurance Brochure Consumer Sales promotion Informal
Humorous portfolio of paper samples Paper mill Collateral B-to-B Sales promotion Humorous
Vertical market profiles of sophisticated systems Life Safety / Security Systems Brochures: case histories B-to-B Sales promotion Business
Two spec ads that had interesting results Pet food Ad comps Consumer General Informal
Introducing specialty coffee grower Food & Beverage Brochure
& Sell sheets
Business Sales Promotion Business
Introducing a phone-based nightlife guide Entertainment Brochure B-to-B New product Informal
E-books and online tools for small businesses E-books & software Web site B-to-B (Small business) Online marketing, New product, Long copy Friendly first-person
Several radio commercials Retail Radio Consumer Radio, Production Humorous
A manufacturer of branded legwear Fashion hosiery Web site B-to-B Internet, Wholesale Business
Credit restoration Financial service Radio Consumer Radio Straight talk
Military computer systems Defense Ad: magazine B-to-B Industrial Business
A volunteer ski club Recreation Web site Consumer, non-profit Internet Friendly

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