About my work for this client and users of their product.
This client said:
"Awesome work, oh great wordsmith! It's fun brainstorming with you, and you've provided some great insights.
When you write site copy it's in good hands... thanks a million!" Ken Evoy, President & CEO, SiteSell, Inc.
Distracted by other projects, I've been out of touch with Ken Evoy and his SiteSell team for quite awhile now.
But our relationship goes way back, to before the development of Site Build It! -- now called Solo Build It! -- which is
an innovative product aimed at budding information entrepreneurs.
I was a Certified marketing and technical coach for Site Build It! at its inception. This very popular self-help package
enables people to build online niche businesses through keyword market research, well-planned Web content development,
Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and
e-goods, affiliates, blogging, etc.
The Site Build It! concept emerged from Ken's earlier position as a writer and publisher of ebooks about online marketing.
I wrote several Web sites directly selling those e-books and online marketing tools for small businesses. These long-copy microsites
were similar to long sales letters.
The first of the books was "Make Your Site Sell," a huge (and still largely relevant, even today)
guide to building and monetizing a niche site and optimizing it for search engines. It emerged from Ken's previous
experience as a stock investor, selling what he had learned about that. In turn, his experience in marketing self-help how-to books
to small businesses inspired Ken (by then with a growing SiteSell team) to automate the business-building process. Actually,
Site Build It! was never about just building a website. It begins with a business plan, incorporating keyword research software and other
market analysis and business plan guidance, so that the site will attract interested visitors and serve a significant market niche.
the product has morphed to be called "Solo Build It." That's very logical, because in fact it has always been aimed at
sole proprietors and home-office entrepreneurs, and it was never just about building a website.
As I said, this part of my portfolio is rather dated, but it should still be of interest. For a look at at how I helped SiteSell and
its customers, and a look at the product itself (Site Build It! / Solo Build It!), here are links to some pages. Some are in
my old site format (even two generations back!), and some of the links may be outdated, but the ones below all work.
A couple decades ago, SiteSell specialized in publishing e-books. To support affiliates, founder Ken Evoy developed a system enabling
them to plan and build traffic-worthy websites. The system was such
a success that Ken made it available to anyone. I'm proud to say that my copy helped to sell the books online,
and to introduce the Site Build It! system. It was, and is, a comprehensive tool for researching, building and e-marketing
all kinds of websites.
I offered copywriting, editing, technical support and marketing advice on these and other Site Build It! websites for
various types of entrepreneurs. The SBI! product, now 15 years later and having morphed into Solo Build It!, is still an all-in-one,
step-by-step system of process-and-software to build a thriving online business -- "everything you need to get started and grow."
As I say in this old sales copy of mine, my specialty is
Copywriting. Communication. And since the point is to sell, Motivation. As experienced Internet communicators say,
"Content is king," so you want it to be right. Although I'm no longer an expert at using what is now called Solo Build It!,
I am expert in the marketing and content principles it follows.
Here's an old overview of SiteSell products and Site Build It! websites. IMPORTANT: Please
remember that this page is NOT up-to-date. For a look at Solo Build It! and Sitesell itself, please click here.
Dozens of other websites, hundreds of online articles, hundreds of emails, dozens of newsletters, and social media, too ... dating back to when "online"
first went online, right up to today.
Have a look.