Former SBI! Certified Webmaster -- Congratulations on choosing Sitesell.com's
Site Build It!
do the one thing that SBI! doesn't do.
And (almost) everything else, if you want.
for a webmaster, information architect and writer/editor,
all in one? You've clicked on 25 years of synergistic experience
in marketing communications, including website-building since
1996. Most of the things that Site Build It! makes
easier, I've done the hard way. What a relief to know
you've found the relatively easy route.
still, even with Site Build It! someone still
has to write your content.
I've handled the
technical aspects of many SBI! sites, and was one of the program's
first Certified Webmasters. But my specialty is copywriting,
which takes the vast majority of my time, so although I still consult,
I'm no longer "Certified."
I know SBI!, am fluent in HTML,
studied usability, and am even pretty good at art direction...
but my main line of work is content. Copy. Communication.
And if you're selling, motivation.
Is SBI! already
working for you? If so, contact
me now for ways to save time and build on your
New to SBI!? Please read
As experienced Internet communicators
say, "content is king," so you want it to be right.
I've worked for large ad agencies and web developers,
for creative boutiques, large and midsize companies, and plenty
of little guys including hundreds of retailers, large
and small. I'm also the webmaster of several other sites built
before Site Build It! existed. And I'm proud to have
won an Effie award, which is given specifically for marketing
Working with a flexible, experienced copywriter
is often the most cost-efficient way to improve the effectiveness
of your site. Copywriters are nature's Information Architects,
so involve your writer early in the project.
can take your SBI! project from big idea right
through the proofreading, and help keep it up-to-date.
with me, later is okay, too, because as a longtime freelancer
I'm used to jumping into the middle of projects. In fact,
maybe all you need is an experienced outside viewpoint and
some skillful editing.
As for the rest of the work, you can do it yourself.
Or leave much of it to me.
As SiteBuildIt!'s creator, Ken Evoy,
himself would tell you, his marvelous product makes everything
easier (and affordable!), but there is still a system of things
you need to do.
Site Build It! flattens the learning curve, so you
could do it all yourself. But
you may prefer to concentrate on the core of your business,
and leave site-building details and webmastering to a specialist
way or another, it's time to get started.
Site Build It! doesn't just build
a website. It builds businesses. And building a real business
requires commitment. I can't personally guarantee that
you'll succeed, but SBI!'s creator, Ken Evoy, does
assure you this about his product...
SBI! creator Ken Evoy
wants you to succeed...
Ken says: "If
you simply follow the Action Guide, . . . you will succeed.
You have no choice. It's not quite connect the dots or
color by numbers. But it's pretty close. You add your
knowledge, your particular skill sets related to your
passion, your hobby, your business, your service... whatever
it is that you bring to the table. . . .
Commitment guarantees that you will
succeed, just like tens thousands of SBIers. . . .
[However,] it is not possible to
build a real business, anywhere, anyhow, in 'a few hours.'
So SBI! is not A-B-C-get-rich-quick-easy. Real business
is simply not that way... it takes some work to build
a business. But using SBI! to build a genuine, profitable
BUSINESS online is much easier than any other way to build
a Web business. It eliminates the difficult, the tedious,
the complex -- it cuts your time (and DOLLAR!) requirements
to succeed by 90%."
SBI! Creator Ken Evoy,
President and CEO
That was Ken. This is
I, too, want you to succeed. So first,
I want to know you're making the commitment that building
a successful business requires.
I can save you time. I can guide
and coach you, so that you save even more time. I can
handle the mechanics, from start to finish, or any part
of the process. I can write, or edit, and I can teach
you how to research and expand your knowledge of your
topic. But only *you* can make certain decisions, especially
those where you choose the most profitable niche for your
So before you hire a webmaster, I
STRONGLY urge you to read the rest of this page, and also
the SBI! Action Guide (see download instructions
below), so you'll understand what your commitment needs
Stop dreaming. Start pursuing
Please don't expect me to do everything
for you. That would be pricey. And it's not necessary. The
great thing about SBI! is that it guides you in doing
what you, yourself, do best
start at the beginning, and take it one step at a time.
The first step in the SBI! process is determining
what content niche is best for you.
This part of SBI! is about pursuing
your love of a subject, learning what parts of that subject
interest other people most, and discovering which parts are
not already being served by other websites. It's about researching
niches and determining what kind and size of niche is most
likely to profitable. If you already have a small "real-world"
business, SBI! is about positioning your website to
bring maximum convertible traffic to your business.
It's about planning, to succeed.
Instead of learning later why you didn't.
That up-front "brainstorming" is essential to the SBI!
content/traffic-building process. Actual sitebuilding begins
only after you've done the market research.
So, brainstorming tools are an integral
part of the SBI! package. (In fact, that module has
just been improved!)
requires you to explore imaginatively, make judgements based
on what you learn, and decide which forks in the road to take.
These are things that, in my opinion,
you are best qualified to do. I can offer
guidance with a technical or strategic question. But please
don't ask me to do it all for you, especially if you don't
already have a general subject in mind or don't have the time
and interest to participate significantly in the process.
What I'll need from you:
I strongly recommend that you
do the brainstorming.
I'll be available to help with a technical
question (and there's also SiteSell Support for that), and
to coach you if you get stuck for ideas. But
only you know what goals and interests are most
important to you
those that will truly continue to energize you, and keep you
motivated over time. Even if I could devine your experiences,
interests and goals to the point where I could do it all for
you, the cost of that process, reporting results to you, and
repeated fine-tuning is prohibitive for many individuals. Why
not do it better yourself, when you can do it free?
Hot Tip: If you don't know what
in your head is worth writing about, the SBI! brainstorming
process helps you explore your interests yet another
reason to do this part yourself!
(Still think you can skip the content part? Click here.)
And this bit of irony will save
you even more money...
As I said, I'm a writer. But when you do
the brainstorming right, when you've chosen the subject you
love, you may not even need a writer. If the information
you offer is truly valuable to people, and if you really know
the subject, odds are you can write well enough to communicate.
(To learn more about that approach, click
I can edit, help organize, make
it smoother, make it sell better (with just the right tone),
and keep you on track, but I'll never know as much as you do
about corgis, Corfu, collectible candles, Cadillacs, cardiac
health, or whatever.
A good copywriter/client or webmaster/client
relationship is always a matter of teamwork.
The first step to your success
If you know your subject, or have an existing
business, or believe you can bring together information that
people are seeking and especially if you have the dedication
and energy to stick with it it's time to get started.
1. Read the SBI! Action Guide, so you understand
what tasks only you can do, and why. And see how Site Build
It! makes them go a lot quicker than other methods.
2. Learn more about how my services as a webmaster or copywriter
can make your site even easier to build and more effective.
See the links below, or write
me now, or call 718-577-0005
USA business hours, and tell me something about your current
situation and your objectives.
Receive an estimate and course of action.
To learn more about me:
For examples of my web writing (some also as webmaster),
see these sites.
Here are some SBI!
sites I've been involved with.
To see how well I'll understand your business, check
For more examples of work, see my print
To see much, much more, visit my home
To get started as soon as possible, write
me, or call +1 718-577-0005 during
New York business hours.