Copywriting, Content and UX Planning
for customers of Wild Apricot
Because it's often hard to write about yourself. And you're too busy for busywork.
Who I am
I'm a UX Writer
"UX" is "User Experience" — making the website and its content
clear and easy-to-use
and Copywriter, with ten years of experience using Wild Apricot,
and decades of experience writing marketing communications and articles online and in print. I also have
coding, admin, and photo experience.
How I can help with Wild Apricot
"Debrief" you and your people, pulling your story together
Assist with site architecture and usability (UX)
Make the writing go quicker
Focus your message and "say it shorter"
Edit expertly, while retaining your desired tone and making it consistent
Make pages and emails more enticing and readable
Write, edit and/or produce your newsletter
Make your messaging more productive
Handle the busywork, such as event setup, data entry, event emails, and registration forms.
Improve on default templates for automatic and manual emails
Find, retouch, optimize and organize images
Perform administrative tasks, such as regular backups
Set up a blog, wiki, or Content Management System
Write editorial content (articles)
Many other ways
Although I have written for, developed and/or managed dozens of websites
(using various systems and programming languages),
I am not a full-blown Wild Apricot developer.
If you need sophisticated programming services or a Wild Apricot site built from scratch, you may want to look further,
or set up a collaboration.
If you like a particular Wild Apricot Partner or other developer, and they don't have in-house content creation
geared to your subject matter, I'm pleased to work with your choice; I often work with and for web developers.
Fresh ideas, or routine administration. Or both.
If you run your site yourself and your needs tend more toward wordsmithing, conceptual development, marketing strategy,
usability (UX Design), content research, article- or blog-writing,
photo aquisition and preparation, and such, I am well qualified and eager to help. As you'll see here at my own pages, I am familiar
with a wide range of consumer and business fields, and have demonstrated my ability to learn quickly. I know my way around
Wild Apricot's Admin View, having served as Corresponding Secretary and Webmaster for a Wild Apricot client for several years.
So I can also help with routine or complex busywork. My work in business-to-business and technical and financial marketing has
taught me the importance of efficiency and attention to detail.
Contact me to learn more.
Information Architecture and Usability (UX Design)
If you and/or any of your members need a fairly simple non-membership website built, that I can do. I've developed
simple sites and online stores for several of my copywriting clients. If interested, please ask for details about
various sites I've worked on.
Wild Apricot's range of templates makes it easier to set up your site design, content, and admin interface, making it all more
usable and easier to communicate your message. You can develop a distinctive site without having build it from scratch.
But actually, your first steps in building a website should not be "building" it. Even with simple sites, first you
should plan. That involves more than listing the pages you need. You should know ...
Your primary and secondary objectives.
Visitors' needs, expectations and habits
Your Most Wanted Action
What is typically overlooked? By new visitors, and by Members
User path through site
How the site and search engine results fit into your marketing
Desired features (such as a Search function, reservations, payment processing,
incoming communications, images, etc.)
Data to be collected and managed
Notice that none of that involves choosing a template, immediate coding, menu structure or wireframing. It's about
identifying your objectives so you can achieve them. It's also about avoiding blind alleys. I have seen too many major sites go off the
rails or fail to meet expectations because their developers did not start
the project by preparing a Planning Document. Of course, you're not planning a major airline system, so maybe you can answer
all the above questions over dinner. But trust me, your plan should require more than a napkin.
I can help flesh it out.
How to recommend me to your organization
I admit ... My own website's "plan" has become rather obscured by it's huge amount of content.
The site is extremely "bush-like," as I've added onto it over a couple decades without subtracting much —
to the point where it's part business website, part blog, part educational, even part entertainment.
It's not what I would create from scratch. On the other hand, its content represents even more decades
of experience with content, marketing and usability.
(For focused presentations, I refer people to certain parts of my site.)
For now, you can see my technical proficiency and range of experience.
But enough about me. From here on, this is about you.
Whatever your need, first we
should talk about your organization and your goals.
For an idea of which capabilities might benefit you, start at my HOME PAGE or my
list of services, or
explore on the top menu. Then email wawriter@Rensch.com or call +1 718-577-0005 (New York City), and let's
talk about ways to run, publicize and grow your organization more easily.