Copywriting and Content
for customers of Wild Apricot

Because it's often hard to write about yourself. It's also a lot of work.

Who I am

I'm a writer and copywriter, with several years of experience using Wild Apricot, and decades of experience writing marketing communications and articles online and in print.

How I can help

• "Debrief" you and your people, pulling your story together
• Make the writing go quicker
• Focus your message and "say it shorter"
• Assist with site architecture and usability
• Edit expertly, while retaining your desired tone and making it consistent
• Make pages and emails more enticing and readable
• Write, edit and/or produce your newsletter
• Make your messaging more productive
• Handle the busywork, such as event setup, data entry, event emails, and registration forms.
• Improve on default templates for automatic and manual emails
• Improve confidentiality
• Perform administrative tasks, such as regular backups
• Set up a blog, wiki, or Content Management System
• Write editorial content (articles)
• Many other ways

Details

Although I have written for, developed and/or managed dozens of websites (using various systems and programming languages), I am not a full-blown Wild Apricot developer. If you need sophisticated programming services or a Wild Apricot site built from scratch, you may want to look further.

If you like a particular Wild Apricot Partner or other developer, and they don't specialize in content creation, I can work with them; I often work with and for web developers.

Fresh ideas, or routine administration. Or both.

If you run your site yourself and your needs tend more toward wordsmithing, conceptual development, marketing strategy, content research, article- or blog-writing, photo aquisition and preparation, and such, I am well qualified and eager to help. As you'll see here at my own pages, I am familiar with a wide range of consumer and business fields, and have demonstrated my ability to learn quickly. I know my way around Wild Apricot's Admin View, having served as Corresponding Secretary and Webmaster for a Wild Apricot client for several years. So I can also help with routine or complex busywork. My work in business-to-business and technical and financial marketing has taught me the importance of attention to detail. Contact me to learn more.

Information Architecture and Usability (UX Design)

If you and/or any of your members need a fairly simple non-membership website built, that I can do. I've developed simple sites and online stores for several of my copywriting clients. If interested, please ask for details about various sites I've worked on.

First step is to efficiently organize your content, site design, and admin interface, making it more usable and easier to administer.

I admit ... My own website has become extremely "bush-like," as I've added onto it over a couple decades without subtracting much -- to the point where it's part business website, part blog, part educational. It's not what I would create from scratch; its content has been built up over 20 years, representing even more decades of experience. I refer people to parts of it for specific presentations.

I also have a simpler presentation at ConceptualFlow.com.

For now, you can see my technical proficiency and range of experience.

But enough about me. This is about you. Whatever your need, first we should talk about your organization and your goals.

For an idea of which capabilities might benefit you, start at my HOME PAGE or my list of services, or explore on the top menu. Then email wawriter@Rensch.com or call +1 718-577-0005 (New York City), and let's talk about ways to run, publicize and grow your organization more easily.