freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Conceptual development

Go-Jo waterless handcleaner

Expanding the market for a classic product 2 of 11

Okay, this seems to be working. In the home market, probably most people aren't all that enthusiastic with greasy, dirty chores. This speaks to them. It at least hints at the no-grit part. Not only that, but more headlines virtually write themselves! (If they don't, maybe your concept isn't working). How about "How to turn a dirty job into a soft one"? More! More!

Wait! Wait! The creative is just wordplay. Can we make the ads work harder? It should would be nice if we could make the "no-grit" message an equal partner...

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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