Advertiser: Atlantic Aviation
Media: Series of mailings
This 4-mailer series, which pulled a 40% response from CEOs and chief pilots, succeeded for a variety of reasons. It covered a wide range of copy points, including the plane's practical lavatory, (which we of course discussed tastefully). Here's copy from one piece. I also suggested several ads to go with the mail campaign.
Interior Headline: Human -- and humane -- engineering in a mid-priced jet.
To get a business jet with good headroom inside, you usually have to pay a price that leaves no headroom in the budget. Only one midpriced jet is designed to give you the space that ordinarily costs much more.
That spacious exception is the
Other jets compare in price. In the cabin they do not.
Consider the numbers.
If the other three jets seem to treat their passengers like second-class travelers, they treat the passengers' baggage even worse.
The Lear holds 36% less baggage than our Westwind, and to load it, someone has to carry it all rearward through the entire cabin and lift it onto a cabin shelf. It's inconvenient, to say the least. And rough on the furniture, too. The Falcon requires basically the same procedure.
Falcon has less than half of
We realize our lavatory is just one reason to choose the
In the meantime, talk to your pilot, to other Westwind owners, and to us. You'll find many other important reasons why
...And of course the call to action, etc.
NEW SEARCH INDEX