If you're just posting pretty pictures, you're missing an opportunity to persuade.
Here's a peek at my own Instagram feed. Please click to open it in a new tab and follow me.
Sites like Instagram shouldn't be just a nice bunch of photos or whatever. Whether or not you get into stories, you should convey your product personality and further
your marketing message in a way that is interesting or even fun. Whether through truly interesting photos, or information, or entertainment, stories, whatever, make it worth
staying longer and coming back to.
In this case, my one-of-a-kind photos are mixed with pullquotes from my website, with their URLs, and captions that relate each photo to some aspect of marketing.
And now and then, a sample or testimonial.