Handy software, marketing tools and publications you can use
While these products have been around for a long time now, that's one of the reasons to recommend them. They are still highly useful.
"How-to" e-books and online tools to help small businesses and other
marketers use the Internet more productively. Although some of them can still be found online for downloading,
most have given way to the company's flagship product, Solo Build It!
I helped sell many of these, writing microsite sales pages for them and some other work.
The original was the now classic Make Your Site SELL!.
In the days before sitebuilding wizards and templates, it was a wonderland of knowledge on how to build and market a website, step by step.
Virtually everything you needed to know, and a great reference even if you knew it all already.
In fact, although much is obsolete or no longer necessary, the basic principles are eternal.
Other SiteSell.com titles detailed how to set up profitable home-based businesses on the Web, and for
businesses of any size, there is still a nifty server-side tool for low-cost pricing research. Solo Build It! (originally called Site Build It!) enables you to
build, manage and promote your website for maximum traffic with no prior experience. Don't confuse this
with the typical "website in a box"-type packages offered by hosting services. The emphasis here isn't on building a website; it's
on building a niche business based on a sound plan. It's about assuring that your site will get traffic. In other words,
it's about building a site that works. After 15 years in use, that's still very relevant.
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Software that prints
pages 2-up (etc.), previews and makes booklets, without changing your document. I used to give this product a 100% endorsement. The latest version, while more capable, strikes me
as sometimes a little confusing (why must all software favor obscure icons rather than menus?), and printer drivers now do some of these things themselves,
but it's still invaluable for most of the things I've used it for -- consolidating
printouts from various sources, printing as small as 8-up, annotating, creating booklets (even very thick, side-stitched ones), double-sided printing, etc. If nothing else,
it's super handy when you're shopping -- browse the Web, print the info you want, and take it with you to the brick-and-mortar stores. There's a companion product that makes PDF files, but
if you already have a printer driver that creates PDF files, you can print to it from FinePrint.
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Brent Brotine Communications. If you need another good writer or speaker, but
based in Chicago, give Brent a call. Ex agency creative director and past president of the Chicago chapter of the International Interactive Communications Society.
For more details, call or e-mail me now.
Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.