Okay, so it's not the most ingenious headline.
But it has what's most important: relevant
(and somewhat surprising) news about the product that we uncovered and presented in a simple way. Yes, you
can order and enjoy a real breakfast at IHOP in just 15 minutes.
The campaign won an Effie for its role in fending off new breakfast
competition from McDonald's. It increased sales 30-100% at participating stores. And after the
campaign ended, the participants sustained growth 10% above the national average.
our coffee: IHOP gives you all the coffee you want from our Never Empty Coffee Pot
for about the same price.
their service: You wait in line, you get a paper bag. That's it.
our service: IHOP's personal, friendly waitress does the rushing, while you
relax. Starts your day off right.
their variety: This, that, or the other thing. That's it.
our variety: Pancakes, waffles, omelettes, eggs any style, bacon, danish, French toast and more. IHOP has
dozens of breakfasts you can order and enjoy in 15 minutes.
their pancakes: Two per stack. That's it.
our pancakes: Every stack of buttermilks you order at IHOP includes 5 big pancakes made with
award-winning batter.
their eggs: Scrambled. That's it.
our eggs: Every egg dish on our regular menu includes 3 eggs, any style, plus 3
pancakes. Now that's a breakfast!
