How to Name a Product

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Explore widely, yet focus

There are many ways to come up with an effective name. And there's no telling where (or when) the search might end. So naming a product, service, store or company can get pricey.
    But I get things rolling for far less than you'd pay a specialized naming house. I use many of the same techniques, and with my exceptionally broad product background, I bring valuable insights and fresh perspectives to many categeories.
   
Call me to discuss how to go about finding a distinctive, enticing name that accurately reflects your brand personality and other criteria.
   
Meanwhile, here are a few examples of names I've contributed. There have been many others. (Also see tag lines.)

Title of a practice-management newsletter to one-person law firms			A specialized pharmacy with a healthfood/spa store feel
A durable executive briefcase		MagnifiSense or   Daysies All-day support tights for dancers		Amazing Grays     Everything Rosy     Slightly Silver A line of shale-like architectural stone: Product and colors
In most cases I supplied many, many alternatives. Also note that some names shown here may precede review for availability. Any trademark is the property of its owner.

 
 

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