Freelance copywriter portfolioProduct profiles: CoffeeThe objective: To convey the distinctive stamp of each estate, without "talking to ourselves." After all, the companies that buy and roast green coffee are interested in flavor (and do their customers), not history or geography. A brochure introduced the company's overall capabilties.
Advertiser: African Plantations Corporation COPY:Headline: Isanya Estate, Zambia Coffee from the sun Body Copy:
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