I've brought my imagination, analysis and
results-oriented viewpoint
to a wide variety of products and services. Having worked
for advertising agencies and
media and
directly for marketers of various kinds and sizes,
I enjoy contributing a valuable
mix of experience, creativity,
analytic skill and common sense to any marketing
communications team.
I also offer a synergistic balance of
consumer and
business-to-business
experience.
In freelance work, my plain-talk copy has played a
productive role in efforts clearly focused on
results . . . a mailing
to high-level executives that drew a 40% response . . . a presentation kit that
led to $10-million in sales from the first prospect that saw it . . . case-study
brochures demonstrating an industry leader's ability to protect billion-dollar facilities.
Over the years, my freelance and staff work has helped sell hundreds of millions of
dollars worth of consumer, commercial and industrial products and services . . . with
some governmental and healthcare projects as well.
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Skilled at extending campaigns through all advertising and
promotional media, my track record includes a significant amount of
direct mail and interactive. My Web experience dates back to
early 1996, and includes various forms of contribution to sites large and small. My experience with
electronic media and short-form communications, of course, dates
back to years in radio and TV.
AlliedSignal Fibers (ANSO nylon) •
African Plantations Corporation •
American Foundation for the Blind •
Apelco marine electronics •
Blacksmith Shoes •
various carpet retailers •
Chase Manhattan Bank •
Chemical Bank •
CitiFinancial Mortgage •
D'Addario guitar strings •
Dannon yogurt •
Dick's Sporting Goods stores •
Dimension shampoo •
Domco Residential Flooring •
East Islip Savings Bank •
E.G. Smith Socks •
Grolier •
Grolsch beer •
Hotel de Crillon, Paris •
International House of Pancakes •
Knott & Perry counties, Kentucky •
Leitz Pradolux •
LegwearDirect.com •
Local advertisers on WSNL-TV •
Northfield Savings Bank •
Parkway wetsuits •
Plus vitamins •
Rawlings Activewear •
Sharp microwave ovens •
Sony microphones •
Source Securities •
Sunshine Biscuit •
T. Rowe Price mutual funds •
Thousands of radio commercials for
hundreds of retailers •
Wrenchhead.com •
Various car dealers •
Zantac stomach remedy
This is just part of my very broad background
in marketing communications.
Please call or write for other categories. [to page menu]
Business-to-business background (partial list)
Airco Industrial Gases (gases, cryogenic food freezing equipment, welding products) •
AlliedSignal fibers •
Anaconda Ericsson •
ASEA steelmaking, materials handling, and robotics systems •
Atlantic Aviation •
Azrock Commercial Flooring •
Brut Men's Wear •
Chemical Bank •
CIT Alcatel •
California Microwave/STS •
Colgate •
Computer Shopper magazine •
Domco Residential Flooring •
Datascope •
IBM Direct •
Iveco and Magirus trucks •
KLM •
Kodak Polychrome •
Langer Biomechanical Group •
Leader instruments •
M&T Chemicals •
Manufacturers Hanover •
MCI Mail •
Norton Adhesives •
Norton Performance Plastics •
Rawlings Activewear •
Raytheon •
Sikorsky helicopters •
SiteSell.com •
Sony professional products •
Thompson Bearings •
United Technologies (several divisions) •
Wausau papers •
Ziff-Davis
This is just part of my very broad background
in marketing communications.
Please call or write for other categories. [to page menu]
Background includes many years of Consumer and B2B freelance. Have been responsible for campaign
creative, account contact, new business presentations, project supervision, creative supervision,
visual concepts, editorial content, social media and blogging, editing, and/or campaign extension.
For my clients' protection, I do not list all agency clients here and don't post recent samples of much
freelance work. References and samples are available.