Scores of websites
Hundreds of advertorial and editorial articles
Emails, promotional sales letters, landing pages, microsites

Online Copywriting

Content is still king. But it's only part of the story.

Every good marketing story needs a moral – the action you want from your reader. So before the telling, decide the goal. Make your story work.

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With my decades of writing content and developing information architecture, I know what works online. Some objectives call for long copy. Others call for short. Some will work on social media, some not. (There are few free rides.) All goals call for mutual interest. So let's make it fresh, interesting ... and pointed.

In addition to writing websites of all kinds, I've built and helped plan many. I even webmaster a few. I've also participated and helped run social media groups, and written online whitepapers, and hundreds of articles short and long, on a wide variety of subjects. Over the past several years, I wrote a wide variety of articles on topics related to voice-acting, hearing, marketing and cognition.

Many sites have changed over time, so please scroll down for descriptions, a cross-section of my work. Contact me and I'll be happy to show you details.