freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriter portfolio

How to Name a Product

NEW SEARCH

Explore widely, yet focus

There are many ways to come up with an effective name. And there's no telling where (or when) the search might end. So naming a product, service, store or company can get pricey.
    But I get things rolling for far less than you'd pay a specialized naming house. I use many of the same techniques, and with my exceptionally broad product background, I bring valuable insights and fresh perspectives to many categeories.
   
Call me to discuss how to go about finding a distinctive, enticing name that accurately reflects your brand personality and other criteria.
   
Meanwhile, here are a few examples of names I've contributed. There have been many others. (Also see tag lines.)








Succeeding Solo

Title of a practice-management newsletter
to one-person law firms
Flourish Integrated Pharmacy

A specialized pharmacy with
a healthfood/spa store feel
 
Confidential

A durable executive briefcase

MagnifiSense
or   Daysies


All-day support tights for dancers
Sitelines
    Amazing Grays
    Everything Rosy
    Slightly Silver

A line of shale-like architectural stone: Product and colors

In most cases I supplied many, many alternatives. Also note that some names shown here may precede review for availability. Any trademark is the property of its owner.
 
 

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2018 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
  2021