FREELANCE UX COPYWRITER
B-TO-B WITH DM THINKING AND CONSUMER FLAIR
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A tag line position statement, umbrella theme, slogan, whatever you call it multiplies the effectiveness of your
advertising. First make it unique, accurate and reflective of your brand personality. Then make it memorable.
This sampling is from actual assignments. In many cases, there were some equally good also-rans. (Also see
naming and headlines).