Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —
Tag lines, position statements, slogans, campaign themes, and like that.


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A tag line — position statement, umbrella theme, slogan, whatever you call it — multiplies the effectiveness of your advertising. First make it unique, accurate and reflective of your brand personality. Then make it memorable.
 
This sampling is from actual assignments. In many cases, there were some equally good also-rans. (Also see naming.)


Executive jet with greater passenger space, luggage capacity, braking safety, and cruising range.

 
More margin for everything

A line of kosher wines competing with Chivas as a business gift.

 
Kedem Royal. The Gift More Regal than Chivas

New York Marathon (for NY Post special section)

 
The Longest Running Show in New York

Lender of very large, short-term collateralized ("hard money") loans

  Hard money, made easy

Medical trade school. Every competitor talks about being able to let students get a dream job. This one looks beyond that.

 
The fast track to your dreams

A compounding pharmacy (custom-created medications) with a spa-like atmosphere
  Splendid Health

Manufacturer of industrial electric reels
  Reel quality at every turn

Medical practice that pointedly avoids being the typical assembly line.

  Taking time to care

Hotel de Crillon, A Five-star Parisian hotel with a unique, centuries-old pedigree.

  The hotel built by a king

Medium-size bank paying close, personal attention to middle-market businesses.

  Eye-to-Eye Banking

Some lines may precede review for availability. Any trademark is the property of its owner.

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