Randall Rensch, Copywriter, Portfolio (taglines)

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Copywriter portfolio

Tag lines ...

... position statements, slogans, campaign themes, and like that

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A tag line — position statement, umbrella theme, slogan, whatever you call it — multiplies the effectiveness of your advertising. First make it unique, accurate and reflective of your brand personality. Then make it memorable. This sampling is from actual assignments. In many cases, there were some equally good also-rans. (Also see naming and headlines).
Executive jet with greater passenger space, luggage capacity, braking safety, and cruising range.		More margin for everything
A line of kosher wines competing with Chivas as a business gift.		Kedem Royal. The Gift More Regal than Chivas
New York Marathon (for NY Post special section)		The Longest Running Show in New York
Lender of very large, short-term collateralized ("hard money") loans		Hard money, made easy
Medical trade school. Every competitor talks about being able to let students get a dream job. This one looks beyond that.		The fast track to your dreams
A compounding pharmacy (custom-created medications) with a spa-like atmosphere		Splendid Health
Manufacturer of industrial electric reels		Reel quality at every turn
Medical practice that pointedly avoids being the typical assembly line.		Taking time to care
Hotel de Crillon, A Five-star Parisian hotel with a unique, centuries-old pedigree.		The hotel built by a king
Medium-size bank paying close, personal attention to middle-market businesses.		Eye-to-Eye Banking
Medical collection agency that functions as a patient advocate.		A comfortable debt-side manner
Some lines may precede review for availability. Any trademark is the property of its owner.