Copywriter portfolio —
Tag lines, position statements, slogans, campaign themes, and like that.
 A tag line — position statement, umbrella theme, slogan, whatever you call it — multiplies the effectiveness of your advertising. First make it unique, accurate and reflective of your brand personality. Then make it memorable. This sampling is from actual assignments. In many cases, there were some equally good also-rans. (Also see naming.)
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Executive jet with greater passenger space, luggage capacity, braking safety, and cruising range. |
More margin for everything |
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A line of kosher wines competing with Chivas as a business gift. |
Kedem Royal. The |
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New York Marathon (for NY Post special section) |
The Longest Running Show in New York |
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Lender of very large, short-term collateralized ("hard money") loans |
Hard money, made easy |
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Medical trade school. Every competitor talks about being able to let students get a dream job. This one looks beyond that. |
The fast track to your dreams |
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A compounding pharmacy (custom-created medications) with a spa-like atmosphere |
Splendid Health |
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Manufacturer of industrial electric reels |
Reel quality at every turn |
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Medical practice that pointedly avoids being the typical assembly line. |
Taking time to care |
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Hotel de Crillon, A Five-star Parisian hotel with a unique, centuries-old pedigree. |
The hotel built by a king |
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Medium-size bank paying close, personal attention to middle-market businesses. |
Eye-to-Eye Banking |
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Some lines may precede review for availability. Any trademark is the property of its owner. |
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