freelance copywriter in New York City

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FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriter portfolio

Tag lines ...

... position statements, slogans, campaign themes, and like that


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A tag line — position statement, umbrella theme, slogan, whatever you call it — multiplies the effectiveness of your advertising. First make it unique, accurate and reflective of your brand personality. Then make it memorable.
 
This sampling is from actual assignments. In many cases, there were some equally good also-rans. (Also see naming and headlines).


Executive jet with greater passenger space, luggage capacity, braking safety, and cruising range.

 
More margin for everything

A line of kosher wines competing with Chivas as a business gift.

 
Kedem Royal. The Gift More Regal than Chivas

New York Marathon (for NY Post special section)

 
The Longest Running Show in New York

Lender of very large, short-term collateralized ("hard money") loans

  Hard money, made easy

Medical trade school. Every competitor talks about being able to let students get a dream job. This one looks beyond that.

 
The fast track to your dreams

A compounding pharmacy (custom-created medications) with a spa-like atmosphere
  Splendid Health

Manufacturer of industrial electric reels
  Reel quality at every turn

Medical practice that pointedly avoids being the typical assembly line.

  Taking time to care

Hotel de Crillon, A Five-star Parisian hotel with a unique, centuries-old pedigree.

  The hotel built by a king

Medium-size bank paying close, personal attention to middle-market businesses.

  Eye-to-Eye Banking

Medical collection agency that functions as a patient advocate.

  A comfortable debt-side manner

Some lines may precede review for availability. Any trademark is the property of its owner.

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Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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Copyright © 1996-2018 Randall Rensch All Rights Reserved. Common Sense, Uncommonly Presented and Adcopy are service marks of Randall Rensch. DBA: Marketing Communication Concepts.     Spam and fraudulent email and calls will be reported to the Federal Trade Commission and NoMoRobo.com.
  2021