Business-to-Business (B2B) copy with DM thinking and Consumer flair

Randall Rensch, Freelance copywriter

Marketing Communication Concepts and Copywriting • New York City • 718-577-0005

Copywriter portfolio —
Swiss Ski Club of New York

About my work on this site
This site follows a fine line. The club is very contemporary, but it's a social club and doesn't want to look like a commercial trip organizer or resort. (And, no, you don't have to be Swiss.)
      I edited, wrote and helped organize the copy, at the same time optimizing it for search engines. Writing text for humans and robots simultaenously is one of the most important -- and most difficult -- parts of the search engine optimization process. In addition, while I was webmaster I cobbled up interfaces to make the club's home-grown back-end systems more usable.

For the club's sake, I'm pleased to say that I've passed the reins to others. In a volunteer organization, it's good to spread the capabilities and responsibilities among people.

For the record, I had nothing to do with the current site's graphic design and some of its newer elements.

Click below, and the site will appear in another window.

online store

Other online experience:
Online store (fashion hosiery)
Online store (premium socks & tights)
E-books (long-copy online sales letters)
Writers Retreat (long-copy online sales letter)
Medical (pharmaceuticals)
IT consulting
Tech/software support
Industrial machinery (paper, printing)
Waterjet machining (industrial)
New consumer product (household accessory)
Custom paint manufacturer (industrial)
Online store (automotives)
Restaurant and wine bar
Real estate broker
Law firm (real estate)
Ski club
Branded legwear (B2B)
Brochure site (gift retailer)
My own site (part of my 9 years' SEO experience)

Other websites

Website video
Banner advertising