Copywriting portfolio

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Samples found: 20

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Examples of awkward usability and how to improve it, including forms, microcopy and User Experience design. Some of these solutions are not rocket science. So why do such awkward moments exist? Maybe they just need the focused eye and mind of a UX Thinker.

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Visit Rensch in the Works, my occasional long-form blog. Also tour the rest of Rensch.com; many of my pages have blog-like content, especially under Fun and Useful on the menu.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

I've been an editor of various types. Basically, there's the Copy Editor (who revises or even rewrites the copy to make it succinct, organized and well-stated) and the Developmental Editor (who considers a manuscript from every angle, returning it to the author with recommendations for improving it and/or areas of exploration). To learn more about editing, click to see What kind of Editor do you need?. Or write me or call 718-577-0005 during New York business hours.

I've dealt with a lot of detail-heavy copy, so I'm skilled at standardizing text and proofreading. Proofing is not my main line of work, but I'll happily serve as fresh eyes to review your text. Click for my thoughts on proofreading.

TIP: For yet more detail-oriented work, search for related keywords such as technology.

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.

Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.

To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Newsletter for a volunteer sports and social club with activities in New York and Vermont.

If your Instagram presence is just a bunch of images, you're missing an opportunity to persuade. Click for my further thoughts on that, and a look at my Instagram approach.

A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

In my social media posts, I try to be either informative, entertaining or helpful. Here's one of many posts that people found helpful.

Viral marketing email for new local restaurant.

Website of a volunteer-organization ski & social club.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of various clients I've helped in Social Media. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done Editorial Content for. Also search for "Editor". And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Copywriting portfolio

Portfolio Search Results

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Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.