Copywriting portfolio

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Samples found: 34

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An article on the relationship between thoughtful copywriting and UI/UX Design: Can a marketing copywriter also be a User Experience Designer? Spoiler alert – the answer is "yes."

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Visit Rensch in the Works, my occasional long-form blog. Also tour the rest of Rensch.com; many of my pages have blog-like content, especially under Fun and Useful on the menu.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

A Story is what you make it. It's what we call hard news. And what we call total fiction. Or it may be solid fact.
By evoking curiosity, identification and emotion, stories bond the reader (or listener/viewer) and even stimulate action. Storytelling is a traditionally technique, yet stories are a profoundly contemporary way to sell.
Click for a touching story about creativity and trust, complete with moral ...

For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

I've dealt with a lot of detail-heavy copy, so I'm skilled at standardizing text and proofreading. Proofing is not my main line of work, but I'll happily serve as fresh eyes to review your text. Click for my thoughts on proofreading.

TIP: For yet more detail-oriented work, search for related keywords such as technology.

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.

Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.

To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Newsletter for a volunteer sports and social club with activities in New York and Vermont.

My entire career, I've advocated storytelling as a sound copy strategy. But other creative techniques are also also valid. And sometimes straining to find a "story" is not. Click to my blog, for the story on that.

End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.

Blog post admiring a KFC commercial that caught my attention and registered its message in a single viewing. I love that. Click to my blog, for the story on that.

Various types of Elearning. For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.

• Audio tours

• Types of Elearning

• Being Knowledgeable

Can I write your white paper or free report? Bringing clarity to often complex technical and marketing subjects is one of my specialties. My degree is in journalism. And I've written editorial content, case histories, advertorials, product profiles, user guides, brief manuals, and how-to ads. Let's talk about your white paper plans. Click for a list of clients in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

An article about paper-sheeting machinery that incorporates MES software. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

In my social media posts, I try to be either informative, entertaining or helpful. Here's one of many posts that people found helpful.

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

A white paper about fitness club equipment machinery and, using software, the most cost-effective way to track and maintain it. For more examples of white papers and other technical and analytical writing, write me or call 718-577-0005 during New York business hours.

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

An article about passport-manufacturing machinery. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Article about illegal telephone marketing. It's aimed at voice actors, but speaks more widely on the subject. To see other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Click for a list of various clients I've helped in Social Media. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done Editorial Content for. Also search for "Editor". And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of projects involving self-mailers and other direct mail pieces. (Also, see my online direct-marketing work; some of it is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.

Two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Copywriting portfolio

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