Visit Rensch in the Works, my occasional long-form blog. Also tour the rest of Rensch.com; many of my pages have blog-like content, especially under Fun and Useful on the menu.
Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.
End-user administration of a SaaS product for content and data management.As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.
Various types of Elearning.For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.
Click for a list showing various clients I've helped in this area.And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list showing these and other clients I've done work for in this area.And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.
An article on the relationship between thoughtful copywriting and UI/UX Design: 
Thoughts on UX Writing, and examples of my work in various situations. 
I've written articles on a wide range of subjects, 
Visit 
Copy editing, developmental editing, creation of an editorial calendar, 
I've dealt with a lot of detail-heavy copy, 
FACEBOOK: I frequently contribute photos, posts and suggestions 
Once upon a time, I got my degree in Journalism.
Newsletter for a volunteer sports and social club 
My entire career, I've advocated storytelling as a sound copy strategy. 
End-user administration of a SaaS product for content and data management. 
Blog post admiring a KFC commercial that caught my attention 
Various types of Elearning. 
What kind of Press Release? 
An article about paper-sheeting machinery that incorporates MES software. 
Vertical market case-histories of sophisticated life-safety and security systems 
In my social media posts, I try to be either informative, entertaining or helpful. 
Case study of financial data processing capabilities 
A white paper about fitness club equipment machinery and, using software, the most cost-effective way to track and maintain it.