Copywriting portfolio

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SEARCH AGAIN Results for: (editorial)
Samples found: 21

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An article on the relationship between thoughtful copywriting and UI/UX Design: Can a marketing copywriter also be a User Experience Designer? Spoiler alert – the answer is "yes."

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

Visit Rensch in the Works, my occasional long-form blog. Also tour the rest of Rensch.com; many of my pages have blog-like content, especially under Fun and Useful on the menu.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

I've dealt with a lot of detail-heavy copy, so I'm skilled at standardizing text and proofreading. Proofing is not my main line of work, but I'll happily serve as fresh eyes to review your text. Click for my thoughts on proofreading.

TIP: For yet more detail-oriented work, search for related keywords such as technology.

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.

Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.

To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Newsletter for a volunteer sports and social club with activities in New York and Vermont.

My entire career, I've advocated storytelling as a sound copy strategy. But other creative techniques are also also valid. And sometimes straining to find a "story" is not. Click to my blog, for the story on that.

End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.

Blog post admiring a KFC commercial that caught my attention and registered its message in a single viewing. I love that. Click to my blog, for the story on that.

Can I write your white paper or free report? Bringing clarity to often complex technical and marketing subjects is one of my specialties. My degree is in journalism. And I've written editorial content, case histories, advertorials, product profiles, user guides, brief manuals, and how-to ads. Let's talk about your white paper plans. Click for a list of clients in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

An article about paper-sheeting machinery that incorporates MES software. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

In my social media posts, I try to be either informative, entertaining or helpful. Here's a post that other people found helpful.

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

A white paper about fitness club equipment machinery and, using software, the most cost-effective way to track and maintain it. For more examples of white papers and other technical and analytical writing, write me or call 718-577-0005 during New York business hours.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Copywriting portfolio

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