Copywriting portfolio

Portfolio Search Results

SEARCH AGAIN Results for: (storytelling)
Samples found: 15

Click below, for the full story.

Hear radio commercials for various dealers/retailers, including a National Retail Merchants Assn award winner. Also, a sweet story involving all-wheel drive.

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Four humorous co-op radio scripts for carpet retailers.

Radio script for franchise restaurant promotional item

A Story is what you make it. It's what we call hard news. And what we call total fiction. Or it may be solid fact.
By evoking curiosity, identification and emotion, stories bond the reader (or listener/viewer) and even stimulate action. Storytelling is a traditionally technique, yet stories are a profoundly contemporary way to sell.
Click for a touching story about creativity and trust, complete with moral ...

For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.

To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

If your Instagram presence is just a bunch of images, you're missing an opportunity to persuade. Click for my further thoughts on that, and a look at my Instagram approach.

My entire career, I've advocated storytelling as a sound copy strategy. But other creative techniques are also also valid. And sometimes straining to find a "story" is not. Click to my blog, for the story on that.

Blog post admiring a KFC commercial that caught my attention and registered its message in a single viewing. I love that. Click to my blog, for the story on that.

Can I write your white paper or free report? Bringing clarity to often complex technical and marketing subjects is one of my specialties. My degree is in journalism. And I've written editorial content, case histories, advertorials, product profiles, user guides, brief manuals, and how-to ads. Let's talk about your white paper plans. Click for a list of clients in this area. To learn more, see my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

SEO is not just about SEO. See my blog post, How to write better SEO-optimized blog posts. It's not how to optimize them better. It's how to write them better. Because often that's the same thing.

Copywriting portfolio

Portfolio Search Results

Click below, for the full story.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.