Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.
End-user administration of a SaaS product for content and data management.As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.
Various types of Elearning.For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.
I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.
I'm an editor at Wikipedia, and have made hundreds of edits and contributions, ranging from Radio Advertising and the Eames Lounge Chair to Paul Newman's racing career and Talk Like a Pirate Day. It's fun, but requires attention to detail. Let's talk about it.
Click for a list showing these and other clients I've done Editorial Content for.Also search for "Editor". And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list of projects involving self-mailers and other direct mail pieces. (Also, see my online direct-marketing work; some of it is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.