freelance copywriter in New York City

Randall Rensch Contact

FREELANCE UX COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriting portfolio

Portfolio Search Results

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Samples found: 52

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Website copy for a multinational manufacturer of paper-related industrial machinery .
Web copy for a multiple-technology fabrication facility specializing in abrasive waterjet machining.
Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.
I've been writing and planning websites almost since there was the Worldwide Web. From sales pages to brochureware to wikis. And I keep up-to-date. When it comes to UX Design, my broad, deep, customer-oriented experience encompasses everything the job description entails. For more thoughts on the relationship between thoughtful copywriting and UI/UX Design, please see Can a marketing copywriter ever be a User Experience Designer? Spoiler alert – the answer to that question is "yes."

An article on the relationship between thoughtful copywriting and UI/UX Design: Can a marketing copywriter also be a User Experience Designer? Spoiler alert – the answer is "yes."
Whether the copy is digital media or traditional, it must interact with the reader, by being valuable, personal, and motivating. Click for this article to learn why. Then let me show you how.
Examples of awkward usability and how to improve it, including forms, microcopy and User Experience design. Some of these solutions are not rocket science. So why do such awkward moments exist? Maybe they just need the focused eye and mind of a UX Thinker.
Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

FullStack​UXwriter.com   A simple mobile-friendly website presenting some of my conceptual and User Experience writing. Open in a new tab or window.

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.
Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Long-copy sales letter (microsite) for a writers retreat.

Post card announcing new portal supporting Lotus software from IBM (four options)
Banner ads written for Beliefnet.com, selling a music CD. Also see print ad. (I've written online advertising for other clients, too, including other banners and text ads.)

Website for a national compounding pharmacy specializing in pain treatment

Website for a manufacturer of specialized paints and coatings.

An online store for premium socks and tights

An online store for women's fashion hosiery

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.
Two-page spread ad for Beliefnet.com. (One of several projects for them. Also see banner ads)

I have promoted, administered, and used various SaaS services, including CMS, database and related products. To learn more, click here, or see my full resume or email me or call me at 718-577-0005 during business hours.

Website, radio and TV commercials for New England's largest gift shop.
Newsletter for a volunteer sports and social club with activities in New York and Vermont.
If your Instagram presence is just a bunch of images, you're missing an opportunity to persuade. Click for my further thoughts on that, and a look at my Instagram approach.
I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.
Website for a new product — a no-spill tray you can carry with one hand.
Key pages of this wine bar/restaurant's website

A few of the Site Build It!-based websites I've been involved with, as a writer, editor, coach or technical consultant. They've ranged from feng shui to business-turnaround consulting.
A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

In my social media posts, I try to be either informative, entertaining or helpful. Here's one of many posts that people found helpful.
I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
  Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
  The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

Viral marketing email for new local restaurant.

For Marketing Partners, I wrote a battery of spots and concepts for their car dealer client. No samples currently online, but here's what they said: "Your TV copy was excellent. Thanks so much for your help. You helped us give expression to the ideas we wanted to get across to the viewers!"  Click for more testimonials.

Email to users of online ecard service, announcing enhanced version of product.

Website of a technical and software support firm that specializes in serving the financial services industry. Text is picked up from my copy for their brochure.

Website of a volunteer-organization ski & social club.

Website of a solo attorney specializing in commercial real estate

Website of Web-oriented IT consulting firm

Teaser site introducing Wrenchhead.com, an online automotive accessories store. After a great start, they partnered with NAPAonline, then changed focus.
Capabilities brochure for an Information Technology consulting firm as it evolved to focus on Internet technology
Brochure of a technical and software support firm specializing in the financial services industry.
www.Rensch.com ... what you're looking at now ... has been online since 1996.
Among my experience with marketing legal services -- I've consulted in the development of a newsletter aimed at solo lawyers (including naming it), and wrote the website of a small firm specializing in real estate (www.toepferlaw.com).
Brochureware site for a manufacturer of branded legwear.

Early web site introducing online couponing. It had both B2B and B2C components.
A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.
On the technical side... I've built several websites, including my own, much them hand-coded. (For better or worse, a lot of the code shows my website's age and my earlier inexperience.) The current version merges several templates in order to create some uncommon characteristics that I recommend. Whatever your thoughts regarding my website, let's talk about what I've done — or rather, what I've written — for others.

Click for a list showing various clients I've helped in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Also see my "About Advertising" pages on Search Engine Optimization, on Interactive Copywriting, and on Writers and Web sites.
Email letter to online marketing affiliates introducing new product for website planning (long copy),(body copy),(bodycopy),(sales copy),(sellcopy),(sales text),(long text),(long content).
Click for a list showing these and other clients I've done web development work for. And to learn more, see my full resume or call me at 718-577-0005 during business hours.




Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

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Randall Rensch, freelance UX copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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