freelance copywriter in New York City

Randall Rensch Contact

FREELANCE COPYWRITER   B-TO-B WITH DM THINKING AND CONSUMER FLAIR Contact

     
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Copywriting portfolio

Portfolio Search Results

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 Results for: (retail)
Samples found: 34

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Hear radio commercials for various dealers/retailers, including a National Retail Merchants Assn award winner. Also, a sweet story involving all-wheel drive.
Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.
Four humorous co-op radio scripts for carpet retailers.

Radio script for franchise restaurant promotional item

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.
Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

Banner ads written for Beliefnet.com, selling a music CD. Also see print ad. (I've written online advertising for other clients, too, including other banners and text ads.)

An online store for premium socks and tights

An online store for women's fashion hosiery

Website, radio and TV commercials for New England's largest gift shop.
I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.
Website for a new product — a no-spill tray you can carry with one hand.
Key pages of this wine bar/restaurant's website

A few of the Site Build It!-based websites I've been involved with, as a writer, editor, coach or technical consultant. They've ranged from feng shui to business-turnaround consulting.
Print ad from an Effie Award-winning restaurant campaign

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.
TV commercial, one of several written for Effie Award-winning restaurant campaign

Viral marketing email for new local restaurant.

Co-op headlines for a leading branded fiber

For Marketing Partners, I wrote a battery of spots and concepts for their car dealer client. No samples currently online, but here's what they said: "Your TV copy was excellent. Thanks so much for your help. You helped us give expression to the ideas we wanted to get across to the viewers!"  Click for more testimonials.

Email to users of online ecard service, announcing enhanced version of product.

Newspaper ad headline for a mutual fund

Teaser site introducing Wrenchhead.com, an online automotive accessories store. After a great start, they partnered with NAPAonline, then changed focus.
Brochure/statement stuffer for a major mutual fund company

Vest-pocket brochure offering warranty protection for homeowners

Brochureware site for a manufacturer of branded legwear.

Early web site introducing online couponing. It had both B2B and B2C components.
A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.
Click for a listshowing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Prospecting email for mortgage broker.

In my days as a radio and TV station copywriter, I wrote more than a thousand commercials for local and regional retailers and other advertisers. Also produced many of them.



Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.

Randall Rensch, freelance copywriter   •   inquiryrensch.com   •   718-577-0005   •   8355 Austin St 4F, Kew Gardens, NY 11415 (New York City)

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