FREELANCE UX COPYWRITER
B-TO-B WITH DM THINKING
X CLOSE SHARING
Is Facebook missing/not working? See this page's footer.
Portfolio Search Results
Samples found: 90
Click below, for the full story.
Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.
I've been writing and planning websites almost since there was the Worldwide Web. From sales pages to brochureware to wikis. And I keep up-to-date. When it comes to UX Design, my broad, deep, customer-oriented experience encompasses everything the job description entails. For more thoughts on the relationship between thoughtful copywriting and UI/UX Design, please see Can a marketing copywriter ever be a User Experience Designer? Spoiler alert – the answer to that question is "yes."
For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.
I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.
I've dealt with a lot of detail-heavy copy, so I'm skilled at standardizing text and proofreading. Proofing is not my main line of work, but I'll happily serve as fresh eyes to review your text. Click for my thoughts on proofreading.
TIP: For yet more detail-oriented work, search for related keywords such as technology.
For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.
Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.
End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.
Various types of Elearning. For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.
An effective sales letter is a client's precious asset, and not all that public. So, while I'm proud of my sales letters, many are not displayed in this area. Click for a list showing these and other clients I've done work for in this area. Also, some online direct-marketing work is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.
What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.
I've been a Certified marketing and technical coach for SiteSell's
If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.
I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!
Viral marketing email for new local restaurant.
I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.
Among my experience with marketing legal services -- I've consulted in the development of a newsletter aimed at solo lawyers (including naming it), and wrote the website of a small firm specializing in real estate (www.toepferlaw.com).
A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.
Click for a list of industrial clients and related work. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list of corporate clients and related work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a list showing these and other clients I've done B2B work for. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Prospecting email for mortgage broker.
I write for Fortune 500 companies and for small businesses, even mom-and-pops. Obviously, they have different needs and budgets. But both pose interesting challenges and have a lot in common. If you didn't find samples applying to you, please modify your search, see my resume, write me, or call 718-577-0005 during business hours.
Here are two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.
Do you have a project, question, or suggestion in mind? Let's put our minds together.