Copywriting portfolio

Portfolio Search Results

SEARCH AGAIN Results for: "b-to-b"
Samples found: 90

Click below, for the full story.

Website copy for a multinational manufacturer of paper-related industrial machinery .

Web copy for a multiple-technology fabrication facility specializing in abrasive waterjet machining.

Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.

Addy Award-winning humorous portfolio of paper samples, aimed at designers and art directors .

A selection of headlines I've written — as shown in this self promotional postcard

Conceptual development -- spec ideas for a waterless hand cleaner

Trade ads and web page for medical eligibility service provider.

I've been writing and planning websites almost since there was the Worldwide Web. From sales pages to brochureware to wikis. And I keep up-to-date. When it comes to UX Design, my broad, deep, customer-oriented experience encompasses everything the job description entails. For more thoughts on the relationship between thoughtful copywriting and UI/UX Design, please see Can a marketing copywriter ever be a User Experience Designer? Spoiler alert – the answer to that question is "yes."

An article on the relationship between thoughtful copywriting and UI/UX Design: Can a marketing copywriter also be a User Experience Designer? Spoiler alert – the answer is "yes."

Whether the copy is digital media or traditional, it must interact with the reader, by being valuable, personal, and motivating. Click for this article to learn why. Then let me show you how.

Examples of awkward usability and how to improve it, including forms, microcopy and User Experience design. Some of these solutions are not rocket science. So why do such awkward moments exist? Maybe they just need the focused eye and mind of a UX Thinker.

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

FullStackUXwriter.com A simple mobile-friendly website presenting some of my conceptual and User Experience writing. Open in a new tab or window.

Four humorous co-op radio scripts for carpet retailers.

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

A well conceived tag line does more than position you in the marketplace. It positions you in the prospect's mind. Here are some tagline examples.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Looking for campaign tag lines? Please browse my portfolio. Click for tagline examples, and you'll also see some on this self-promotional postcard.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

Long-copy sales letter (microsite) for a writers retreat.

Post card announcing new portal supporting Lotus software from IBM (four options)

Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

I've dealt with a lot of detail-heavy copy, so I'm skilled at standardizing text and proofreading. Proofing is not my main line of work, but I'll happily serve as fresh eyes to review your text. Click for my thoughts on proofreading.

TIP: For yet more detail-oriented work, search for related keywords such as technology.

Website for a national compounding pharmacy specializing in pain treatment

Website for a manufacturer of specialized paints and coatings.

Two ads for a leading manufacturer of industrial securing systems.

Vest-pocket brochure/mailer for provider of financial services to hospitals, assisting self-pay patients.

12-page brochure for provider of financial services to hospitals, regarding self-pay patients.

Direct Mail sales letter package to medical practitioners.

Two-page spread ad for Beliefnet.com. (One of several projects for them. Also see banner ads)

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.

To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Sales promotion presentation kit for new line of activewear under a popular sports brand.

My entire career, I've advocated storytelling as a sound copy strategy. But other creative techniques are also also valid. And sometimes straining to find a "story" is not. Click to my blog, for the story on that.

End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.

Blog post admiring a KFC commercial that caught my attention and registered its message in a single viewing. I love that. Click to my blog, for the story on that.

Various types of Elearning. For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.

• Audio tours

• Types of Elearning

• Being Knowledgeable

Two ads for the publisher of an Assets Management System that tracks the health of a fitness club's equipment.

An effective sales letter is a client's precious asset, and not all that public. So, while I'm proud of my sales letters, many are not displayed in this area. Click for a list showing these and other clients I've done work for in this area. Also, some online direct-marketing work is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.

What kind of Press Release? They range from a simple global announcement that editors will use a sentence from, to an interesting story prepared to meet the editorial needs of a specific publication. I've written the full range, and even if it's a routine announcement, I may try to include a worthy story. Here are a few examples of various lengths. For more information about public relations and editorial work, please write me or call 718-577-0005 during New York business hours.

I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.

An article about paper-sheeting machinery that incorporates MES software. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

A few of the Site Build It!-based websites I've been involved with, as a writer, editor, coach or technical consultant. They've ranged from feng shui to business-turnaround consulting.

Sales promotion presentation kit for new line of mens's sportwear under a popular fragrance brand.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

Yes, I am asked to name products, services, stores and businesses. Here are few naming examples.

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Capabilities directory for the international air carrier that invented air cargo

An environmental sentiment on cover of an industrial catalog

I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

A white paper about fitness club equipment machinery and, using software, the most cost-effective way to track and maintain it. For more examples of white papers and other technical and analytical writing, write me or call 718-577-0005 during New York business hours.

Viral marketing email for new local restaurant.

Co-op headlines for a leading branded fiber

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

Website of a technical and software support firm that specializes in serving the financial services industry. Text is picked up from my copy for their brochure.

Website of a solo attorney specializing in commercial real estate

Website of Web-oriented IT consulting firm

Product sell-sheets for a specialty coffee grower

Ad for manufacturer of "hardened" military electronic systems

An article about passport-manufacturing machinery. For more information about public relations and editorial work, please write me or call 718-577-0005 during business hours.

Capabilities brochure for an Information Technology consulting firm as it evolved to focus on Internet technology

Brochure of a technical and software support firm specializing in the financial services industry.

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Ad concept for a company making chemicals used in PC board manufacturing

www.Rensch.com ... what you're looking at now ... has been online since 1996.

Among my experience with marketing legal services -- I've consulted in the development of a newsletter aimed at solo lawyers (including naming it), and wrote the website of a small firm specializing in real estate (www.toepferlaw.com).

Brochureware site for a manufacturer of branded legwear.

Early web site introducing online couponing. It had both B2B and B2C components.

A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.

Capabilities brochure introducing a specialty coffee grower

Capabilities brochure for an Information Technology consulting firm specializing in the financial services industry

Major bank's corporate ads about services to clients in insurance and other industries.

Direct mail package for a publication read by company credit managers

Headline of the Week (subject matter varies)

Positioning concept for a wine brand

My media promotion work isn't online. Click for a partial list of these clients. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of industrial clients and related work. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

I write and edit catalog copy -- consumer and trade, traditional catalogs and online. Click for a partial list of catalog and other direct-marketing experience. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of corporate clients and related work for in this area. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list showing these and other clients I've done B2B work for. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Prospecting email for mortgage broker.

I write for Fortune 500 companies and for small businesses, even mom-and-pops. Obviously, they have different needs and budgets. But both pose interesting challenges and have a lot in common. If you didn't find samples applying to you, please modify your search, see my resume, write me, or call 718-577-0005 during business hours.

Here are two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Here's an article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Email letter to online marketing affiliates introducing new product for website planning (long copy),(body copy),(bodycopy),(sales copy),(sellcopy),(sales text),(long text),(long content).

Copywriting portfolio

Portfolio Search Results

Click below, for the full story.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.