For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.
Once upon a time, I got my degree in Journalism.
I chose Journ rather than Advertising, because it covers virtually everything — a lot like my interests. And what do newspeople call what they write? A "story."
Even the hard-nosed world of Advertising is about stories. This was famously demonstrated by my early hero, David Ogilvy, and in today's socially-focused media. Behind every post, whether intensely thoughtful, heart-wrenching, whimsical or nonsense, there is someone's personal story. And a story is the way to draw readers in ... if it's a good one.
In fact, whether you're writing a press release, package copy, or an article about industrial box-making machinery, it's sure to be more interesting if you find the story and tell it well.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.
End-user administration of a SaaS product for content and data management.As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.
Various types of Elearning.For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.
I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.
www.Rensch.com ... what you're looking at now ... has been online since 1996.
Among my experience with marketing legal services -- I've consulted in the development of a newsletter aimed at solo lawyers (including naming it), and wrote the website of a small firm specializing in real estate (www.toepferlaw.com).
Click for a list of corporate clients and related work for in this area.And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Click for a listshowing these and other clients I've done B2B work for. And to learn more, see my full resume or call me at 718-577-0005 during business hours.
Prospecting email for mortgage broker.
I write for Fortune 500 companies and for small businesses, even mom-and-pops. Obviously, they have different needs and budgets. But both pose interesting challenges and have a lot in common. If you didn't find samples applying to you, please modify your search, see my resume,write me, or call 718-577-0005 during business hours.