Copywriting portfolio

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SEARCH AGAIN Results for: (ux writing)
Samples found: 35

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A selection of headlines I've written — as shown in this self promotional postcard

I've been writing and planning websites almost since there was the Worldwide Web. From sales pages to brochureware to wikis. And I keep up-to-date. When it comes to UX Design, my broad, deep, customer-oriented experience encompasses everything the job description entails. For more thoughts on the relationship between thoughtful copywriting and UI/UX Design, please see Can a marketing copywriter ever be a User Experience Designer? Spoiler alert – the answer to that question is "yes."

An article on the relationship between thoughtful copywriting and UI/UX Design: Can a marketing copywriter also be a User Experience Designer? Spoiler alert – the answer is "yes."

Whether the copy is digital media or traditional, it must interact with the reader, by being valuable, personal, and motivating. Click for this article to learn why. Then let me show you how.

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Examples of awkward usability and how to improve it, including forms, microcopy and User Experience design. Some of these solutions are not rocket science. So why do such awkward moments exist? Maybe they just need the focused eye and mind of a UX Thinker.

Thoughts on UX Writing, and examples of my work in various situations. Shouldn't all writing be a great reader experience? As we know, that's not always the case. Yet, in today's environment, it's more important than ever.

FullStackUXwriter.com A simple mobile-friendly website presenting some of my conceptual and User Experience writing. Open in a new tab or window.

Radio script for franchise restaurant promotional item

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

A well conceived tag line does more than position you in the marketplace. It positions you in the prospect's mind. Here are some tagline examples.

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

I've been an editor of various types. Basically, there's the Copy Editor (who revises or even rewrites the copy to make it succinct, organized and well-stated) and the Developmental Editor (who considers a manuscript from every angle, returning it to the author with recommendations for improving it and/or areas of exploration). To learn more about editing, click to see What kind of Editor do you need?. Or write me or call 718-577-0005 during New York business hours.

Innovative thinking.
Dannon yogurt faced an influx of shake-style yogurt products and had nothing in the category. I learned that outdoors athletes would carry a container of Dannon yogurt, and that vigorous shaking made it drinkable. Bingo -- a competitive, rapid-response solution with virtually no expense beyond a flight of short TV spots.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Sales promotion presentation kit for new line of activewear under a popular sports brand.

5-page educational Direct Response ad with worksheet for T. Rowe Price.

I've built several wikis, using versions of the software used by Wikipedia. Built them, managed them, written content from scratch and edited the content contributed by others. Anyone can contribute to a wiki, but editing and promoting one requires an understanding of several important wiki management principles. Let's talk about it.

Key pages of this wine bar/restaurant's website

Print ad from an Effie Award-winning restaurant campaign

TV commercial, one of several written for Effie Award-winning restaurant campaign

I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

Co-op headlines for a leading branded fiber

I deciphered, rewrote and edited more than a hundred Customer Service letters for one of the world's largest banks, making each document clear, concise, friendly and consistent in style. Subjects ranged from notices about overdrafts and illegal behavior to online banking instructions.

Brochureware site for a manufacturer of branded legwear.

Early web site introducing online couponing. It had both B2B and B2C components.

A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.

Click for a partial listof retailers I've served. I've also created a lot of sales promotion and co-op marketing materials. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of restaurant and related work. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of food and beverages experience. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a partial list of Consumer clients. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Copywriting portfolio

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