Copywriting portfolio

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SEARCH AGAIN Results for: retail
Samples found: 42

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Hear radio commercials for various dealers/retailers, including a National Retail Merchants Assn award winner. Also, a sweet story involving all-wheel drive.

Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Four humorous co-op radio scripts for carpet retailers.

Radio script for franchise restaurant promotional item

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

Banner ads written for Beliefnet.com, selling a music CD. Also see print ad. (I've written online advertising for other clients, too, including other banners and text ads.)

An online store for premium socks and tights

An online store for women's fashion hosiery

Website, radio and TV commercials for New England's largest gift shop.

End-user administration of a SaaS product for content and data management. As a leader of a volunteer non-profit organization, I have administered and used the services of Wild Apricot, a SaaS product that serves clubs, churches, schools, etc. I have managed correspondence; website planning, content and operations; email copy; database administration; event planning; documentation (established a wiki); and more.

Various types of Elearning. For EdgeStudio.com, I've written articles on Elearning and topics related to it, ranging from its various types to how to script and voice apps, guides and more. These links at Edge Studio's site will open in a new tab or window.

• Audio tours

• Types of Elearning

• Being Knowledgeable

I've been a Certified marketing and technical coach for SiteSell's Site Build It! product. This very popular self-help package teaches people how to build online niche businesses through keyword market research, well-planned Web content development, Search Engine Optimization, and online promotion including newsletters, RSS, e-courses, autoresponders, online sales and e-goods, affiliates, blogging, etc.

Website for a new product — a no-spill tray you can carry with one hand.

Key pages of this wine bar/restaurant's website

A few of the Site Build It!-based websites I've been involved with, as a writer, editor, coach or technical consultant. They've ranged from feng shui to business-turnaround consulting.

Print ad from an Effie Award-winning restaurant campaign

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

TV commercial, one of several written for Effie Award-winning restaurant campaign

I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

Viral marketing email for new local restaurant.

Co-op headlines for a leading branded fiber

For Marketing Partners, I wrote a battery of spots and concepts for their car dealer client. No samples currently online, but here's what they said: "Your TV copy was excellent. Thanks so much for your help. You helped us give expression to the ideas we wanted to get across to the viewers!" Click for more testimonials.

Email to users of online ecard service, announcing enhanced version of product.

Newspaper ad headline for a mutual fund

Teaser site introducing Wrenchhead.com, an online automotive accessories store. After a great start, they partnered with NAPAonline, then changed focus.

Brochure/statement stuffer for a major mutual fund company

Vest-pocket brochure offering warranty protection for homeowners

Brochureware site for a manufacturer of branded legwear.

Early web site introducing online couponing. It had both B2B and B2C components.

A bunch of other web work, of various types and amounts, ranging from a major brokerage house to a bed-and-breakfast. Including a maker of audio speaker systems, a developer of online coupon technology, an international trade site, some restaurants, some real estate professionals, and an SEM firm. Probably more by now.

I write a lot of sales promotion and only a bit of it is online. Click for a list of sales promotion projects. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a partial listof retailers I've served. I've also created a lot of sales promotion and co-op marketing materials. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of restaurant and related work. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of food and beverages experience. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a partial list of Consumer clients. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Prospecting email for mortgage broker.

In my days as a radio and TV station copywriter, I wrote more than a thousand commercials for local and regional retailers and other advertisers. Also produced many of them.

Click for a list of packaged goods and other branded products I've worked on. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Click for a list of new-product launches I've worked on, of various sorts. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

Copywriting portfolio

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