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Copywriting portfolio

Portfolio Search Results

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Samples found: 43

Click below, for the full story.

Looking for music? That's me in "Quartet." It was quite awhile ago, but I've still got it, and now I have more range. Ask me to audition.

You'll also find song lyrics and ersatz "poetry" here and there among my scripts.

Addy Award-winning humorous portfolio of paper samples, aimed at designers and art directors .

Tourism ad for Kentucky's coal country, of all places

Small-space ad for a French luxury hotel

A selection of headlines I've written — as shown in this self promotional postcard

Trade ads and web page for medical eligibility service provider.

A well conceived tag line does more than position you in the marketplace. It positions you in the prospect's mind. Here are some tagline examples.

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Looking for campaign tag lines? Please browse my portfolio. Click for tagline examples, and you'll also see some on this self-promotional postcard.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

I've written articles on a wide range of subjects, including technical and industrial topics, voice-over performance, marketing practices, and running a home-office business. Until recently, these were usually directly about the product or service being marketed. Lately I've been privileged to cover a wide range of topics, confirming my client's position as an authority on all aspects of their industry. Click for a representative list of both kinds. For more information about editorial work, please write me or call 718-577-0005 during New York business hours.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

Direct Mail sales letter for T. Rowe Price tax-free mutual funds

Post card announcing new portal supporting Lotus software from IBM (four options)

Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

Banner ads written for Beliefnet.com, selling a music CD. Also see print ad. (I've written online advertising for other clients, too, including other banners and text ads.)

A Story is what you make it. It's what we call hard news. And what we call total fiction. Or it may be solid fact.
By evoking curiosity, identification and emotion, stories bond the reader (or listener/viewer) and even stimulate action. Storytelling is a traditionally technique, yet stories are a profoundly contemporary way to sell.
Click for a touching story about creativity and trust, complete with moral ...

For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.

Two ads for a leading manufacturer of industrial securing systems.

Vest-pocket brochure/mailer for provider of financial services to hospitals, assisting self-pay patients.

Brochure for painter of fine-art portrait miniatures

Website for a real estate broker in Colorado ski country.

Newsletter for a volunteer sports and social club with activities in New York and Vermont.

Sales promotion presentation kit for new line of activewear under a popular sports brand.

5-page educational Direct Response ad with worksheet for T. Rowe Price.

Two ads for the publisher of an Assets Management System that tracks the health of a fitness club's equipment.

I've built several wikis, using versions of the software used by Wikipedia. Built them, managed them, written content from scratch and edited the content contributed by others. Anyone can contribute to a wiki, but editing and promoting one requires an understanding of several important wiki management principles. Let's talk about it.

Yes, I am asked to name products, services, stores and businesses. Here are few naming examples.

A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

Co-op headlines for a leading branded fiber

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

Ad for manufacturer of "hardened" military electronic systems

Two spec ads that had interesting results, plus a bunch of also-rans

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Ad concept for a company making chemicals used in PC board manufacturing

A beer concept whose time has come, and probably gone

I frequently entered New Yorker magazine's cartoon caption contest. One of my captions, entered in the name of a friend, was chosen as a finalist, except it was credited to yet another person who I presume submitted it earlier. Here are some of my cartoon captions.

Two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.