Randall Rensch Contact

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Copywriting portfolio

Portfolio Search Results

SEARCH AGAIN Results for: (humor)
Samples found: 36

Click below, for the full story.

Hear radio commercials for various dealers/retailers, including a National Retail Merchants Assn award winner. Also, a sweet story involving all-wheel drive.

Addy Award-winning humorous portfolio of paper samples, aimed at designers and art directors .

A selection of headlines I've written — as shown in this self promotional postcard

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Four humorous co-op radio scripts for carpet retailers.

Radio script for franchise restaurant promotional item

What's better than a great subject line? A great subject. Sometimes it just takes a little imagination. This email's open rate was 48% above the norm.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

My Voice Acting & Narration audio demo. Many people moonlight as freelance copywriters. I'm already a freelance copywriter, so I moonlight as voice-over talent — a voice actor and narrator. Click for demos of my work — humor and serious. It's a return to the broadcast advertising production business that got me into mainstream advertising. More recently, I've been extensively trained at Edge Studio and elsewhere. I'll be happy to audition for you. Let's talk at 718-577-0005.

Banner ads written for Beliefnet.com, selling a music CD. Also see print ad. (I've written online advertising for other clients, too, including other banners and text ads.)

ConceptualFlow.com A simple page focused on conceptual work, of all sorts.
Open in a new tab or window.

Also — there's also more conceptual work here at my main site. Search for Concepts.

A Story is what you make it. It's what we call hard news. And what we call total fiction. Or it may be solid fact.
By evoking curiosity, identification and emotion, stories bond the reader (or listener/viewer) and even stimulate action. Storytelling is a traditionally technique, yet stories are a profoundly contemporary way to sell.
Click for a touching story about creativity and trust, complete with moral ...

For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

FACEBOOK: I frequently contribute photos, posts and suggestions to a number of closed and public Facebook groups, including current events, professional groups, community groups, and the pages of this sports and social club.

Radio script for Kentucky's mountain region.

Newsletter for a volunteer sports and social club with activities in New York and Vermont.

If your Instagram presence is just a bunch of images, you're missing an opportunity to persuade. Click for my further thoughts on that, and a look at my Instagram approach.

"How Ads Are Born": Several tutorials on conceptual development. Written long, long ago, they still show the thought process a copywriter goes through. A thoughtful copywriter, anyway.

A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

In my social media posts, I try to be either informative, entertaining or helpful. Here's one of many posts that people found helpful.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

TV commercial, one of several written for Effie Award-winning restaurant campaign

Co-op headlines for a leading branded fiber

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

Small space newspaper ad for insurance agency

For many years, I wrote original 15-second scripts for a script-reading contest at EdgeStudio.com. The contest spans all voice-over genres, so the scripts varied among narration, commercials, phone messaging, and so on. Some were funny. My scripts are the ones between 2014 and August 2019. For examples, please contact me, describing your particular interest.

Ad for manufacturer of "hardened" military electronic systems

Two spec ads that had interesting results, plus a bunch of also-rans

Ad concept for a company making chemicals used in PC board manufacturing

Ad concept for a whole wheat snack food

www.Rensch.com ... what you're looking at now ... has been online since 1996.

Direct mail package for a publication read by company credit managers

A beer concept whose time has come, and probably gone

Click for a list of various clients I've helped in Social Media. And to learn more, see my full resume or call me at 718-577-0005 during business hours.

I frequently entered New Yorker magazine's cartoon caption contest. One of my captions, entered in the name of a friend, was chosen as a finalist, except it was credited to yet another person who I presume submitted it earlier. Here are some of my cartoon captions.

Two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.