Copywriting portfolio

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SEARCH AGAIN Results for: strategy
Samples found: 33

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Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.

Tourism ad for Kentucky's coal country, of all places

Small-space ad for a French luxury hotel

A selection of headlines I've written — as shown in this self promotional postcard

Conceptual development -- spec ideas for a waterless hand cleaner

Radio advertising and voice acting. My first love. It's not my only love, but it's where I got started — as a copywriter and producer of radio commercials. Lately I've focused again in this field as a trained, experienced voice actor, and writing authority-building articles on related topics (some rather loosely related) such as telephone messaging, hearing physiology, cognition, acting technique, audio recording technology and much more.

Website for E.G. Smith socks and tights. E.G. Smith is a long established brand of casual and fun socks and tights. I built this flagship site, administered it, wrote and edited the copy, and assisted in related marketing. Creative Strategy: The look and tone of the graphics and copy are intentionally un-flashy, in keeping with the brand personality and an extension of the packaging style. See more websites .

Radio script for franchise restaurant promotional item

For a leading soft drink brand, I've written campaign charters and other internal marketing documents describing planned sales promotion programs. I also wrote implementation guides presenting these campaigns to bottlers and retailers, and wrote consumer campaign pieces. Sorry, I can't show you that sort of thing. Please contact me for references.

A well conceived tag line does more than position you in the marketplace. It positions you in the prospect's mind. Here are some tagline examples.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Looking for campaign tag lines? Please browse my portfolio. Click for tagline examples, and you'll also see some on this self-promotional postcard.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

ConceptualFlow.com A simple page focused on conceptual work, of all sorts.
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Also — there's also more conceptual work here at my main site. Search for Concepts.

Innovative thinking.
Dannon yogurt faced an influx of shake-style yogurt products and had nothing in the category. I learned that outdoors athletes would carry a container of Dannon yogurt, and that vigorous shaking made it drinkable. Bingo -- a competitive, rapid-response solution with virtually no expense beyond a flight of short TV spots.
To learn more, please click around, and see my full resume or email or call me at 718-577-0005 during business hours.

Radio script for Kentucky's mountain region.